Get in touch
Communications and Public Affairs maintains the Guide. We are pleased to receive comments and suggestions, and to help with writing and editorial queries. We can also help with design and layout of your publications. Please email Style Guide or call +44 (0)20 7594 6134.
Every day, staff across Imperial write and edit on behalf of the College. Through web pages, print publications, letters, emails and posters, we communicate with a range of audiences that includes students and prospective students, colleagues, partner organisations, our alumni community and a global network of people interested in our work in the fields of science, engineering, business and medicine.
Clarity and consistency in writing style leads to engaging and credible communication. The Imperial College London Writing Style Guide supports writers and editors by providing a set of guidelines and suggestions, so that all material written on behalf of the College reflects our high standards and communicates our mission and identity effectively.
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The Guide is not exhaustive. Please note, the Writing Style Guide is intended primarily for professional staff at the College. Academic staff preparing written material for publication should consult their publishers’ style guides.
For printed material, such as publications, leaflets, posters and banners, the Writing Style Guide should be used in conjunction with the College’s Brand and Style Guide.
Writing for the web
Many of the guidelines and suggestions here apply equally to writing for the web and writing for print. However, there is an additional set of guidelines tailored to those writing and editing in Imperial’s content management system in the Web guide, consisting of a list of key principles and a checklist.